SO by alexander van slobbe
men's label 1993 - 2003.
SO was almost the opposite of orson + bodil. From women to men, from local to global, from handmade to industrial, from small-scale to large-scale. Famous for the mix of elegance and sportinfluences and the use of technical fabrics. SO was, almost by accidant, an immidiate international success at the number 11 spot on the list of best selling designers labels of the world.