SO by alexander van slobbe

men's label 1993 - 2003.

SO was almost the opposite of orson + bodil. From women to men, from local to global, from handmade to industrial, from small-scale to large-scale. Famous for the mix of elegance and sportinfluences and the use of technical fabrics. SO was, almost by accidant, an immidiate international success at the number 11 spot on the list of best selling designers labels of the world.

                            A selection of SO advertisements published in magazines like Purple, I.D etc.

                            A selection of SO advertisements published in magazines like Purple, I.D etc.

photo Joke Robaard                    SO advertisement summer 1997

photo Joke Robaard                    SO advertisement summer 1997

Show invite collection summer 2001. And maybe the first time of "Hacking the system". Used are randomly chosen advertisements and logo's of different brands with a distinct layer of SO. Graphic design Jop van Bennekom.

Show invite collection summer 2001. And maybe the first time of "Hacking the system". Used are randomly chosen advertisements and logo's of different brands with a distinct layer of SO.

Graphic design Jop van Bennekom.

photo Joke Robaard.                                                                                                                    Frontstage show summer 2001

photo Joke Robaard.                                                                                                                    Frontstage show summer 2001