HACKED BY _
van slobbe van benthum
the ongoing collaboration-project between the two designers started in 2014
HACKED by _ is a collaboration-project between designers Alexander van Slobbe and Francisco van Benthum. The project represents a response the growing power of the so-called fast fashion chains. These chains created a fashion system, in which the speed of production, distribution, sales, and consumption is the main objective.
HACKED questions and challenges their strategy that not only has reduced the position of the independent designer to that of an unpaid vendor of ideas, but it also discards raw materials, resources, labor and the value awareness of the consumer. With the HACKED by VAN SLOBBE VAN BENTHUM label, the designers are introducing a new approach on designing and creating a collection.
Hacked collaborated in the Temporary Fashion Museum at Het Nieuwe Instituut. Many Dutch museums include fashion within their collections but there has never been a national fashion museum. Over a period of eight months (13/9/2015- 8/5/2016) Het Nieuwe Instituut explored the possibilities of such an institution by transforming itself into a fashion museum.
Fashion has quietly renewed the very idea of renewal by constantly selling the past as a future, thereby framing current reality. This contrasts sharply with the idea that renewal always stems from technological innovation. (Guus Beumer)